The Philadelphia Eagles triumphed in Super Bowl LIX, held at the iconic Caesars Superdome on Sunday, bringing the Kansas City Chiefs’ quest for a third consecutive championship to an end. In a remarkable turn of events, Fox also celebrated its own achievement by securing a remarkable three-peat, as the network set a new record for Super Bowl viewership.According to projections from Fox Corp, which combined insights from Nielsen and its own first-party data, the thrilling game captivated an estimated 126 million viewers across various platforms, including Fox, Fox Deportes, Tubi, Telemundo, and NFL digital channels. This impressive figure underscores the immense popularity and significance of the event, showcasing not just the fierce competition on the field, but also the powerful connection that the Super Bowl fosters among fans from all walks of life.
Super Bowl LIX has set a new benchmark for television viewership, achieving a record-high audience for the third consecutive year. The game is now officially the most-watched Super Bowl in history and the second most-watched TV broadcast of all time, trailing only the Apollo moon landing.
According to Fox Corp, which aired the event, the broadcast attracted 126 million viewers across multiple platforms, including Fox, Fox Deportes, Tubi, Telemundo, and NFL digital properties. This marks a 2.1% increase from last year’s record of 123.4 million viewers and a significant 9.4% jump from 2023’s audience of 115.1 million. The consistent growth in Super Bowl viewership underscores the event’s enduring popularity and the increasing reach of modern broadcasting and streaming platforms.
Fox reported an impressive 135.7 million total viewers for Monday’s highly anticipated NBA matchup featuring the Los Angeles Lakers. A significant portion of this audience came from streaming platforms, with an average of 14.5 million viewers tuning in digitally.
Tubi, Fox’s ad-supported streaming service acquired in 2020, played a major role in this surge, contributing 13.6 million viewers. Leading up to the game, some analysts raised concerns about whether Tubi could handle the technical demands of streaming such a high-profile live event. However, despite the massive viewership, the platform performed smoothly, with no major technical disruptions reported. This successful broadcast highlights the growing influence of streaming in live sports and Tubi’s ability to compete as a reliable alternative to traditional cable and network TV.
Fox’s dominant showing in the near-blowout against the Eagles carries added weight, as the NFL has struggled with declining ratings throughout the regular season. But if there’s one team that has consistently kept audiences engaged, it’s the Kansas City Chiefs. They have been the league’s biggest draw, appearing in more of the most-watched games this season than any other team.
Last year’s Super Bowl thriller between the Chiefs and 49ers had fans on the edge of their seats, culminating in a dramatic overtime finish. Their previous championship clash with the Eagles in 2023 was another instant classic, decided by a last-minute field goal. In contrast, the last Super Bowl that lacked late-game drama was in 2021, when Tom Brady and the Tampa Bay Buccaneers routed the Chiefs 31-9 on CBS, delivering the lowest ratings for the big game since 2006.
Fox’s victory in Super Bowl LIX proves that even in a season of declining numbers, the right matchup—especially with the Chiefs involved—can still deliver record-breaking viewership.